3 Article found
We all know that no organization or company will survive without customers, and that it is the password of an organization or its customers. Now that in the global economy, the customers represent the survival of a company, their satisfaction has been a very strategic issue in recent decades. Today, organizations or companies seeking customer satisfaction, nationally and internationally, have a Walid position, and the main problem of companies that have a declining demand is the lack of attention to the needs and demands of the customer; and the production of goods regardless of the domination, interest and ultimately the customer satisfaction of the only source of capital, customers. But what model can be used for customer satisfaction? In the late 1970s, Dr. No. Dr. No. V.D., of the U.S. student in Tuscany, proposed a model that is used today in the majority of customer satisfaction patterns. The Kanu model provides information about the types of customer needs and wants and their importance. divides service or product modes according to the ability to satisfy the needs of customers into three basic, functional, and provocative categories. The first hand, which only prevents customer dissatisfaction, does not provide satisfaction and satisfaction in the customer. Therefore the basic requirements of the product do not create a competitive advantage for the product; it is only essential and necessary. For example, the proper function of a product and its safety is from customer expectations and needs to be fundamental, so it is normal for the customer and does not lead to satisfaction, but its inappropriate function will make him unhappy. The second hand (performance conditions) that do not satisfy them causes customer dissatisfaction and, in contrast, their complete and appropriate meeting will follow customer satisfaction and satisfaction. For example, since the proper safety and performance of the product are considered essential requirements, the right price and garnet are other than the functional requirements and makes the customer happy. Third hand (emotional requirements) that are not considered as a requirement and requirement of customer vision at the time of the product application, and as a result of the lack of estimation of this group of qualitative requirements, it does not cause customer satisfaction, but the presentation of them in the product creates high excitement and satisfaction in the customer. For example, awarding a prize from companies to customers is not the exception of basic and functional needs, but its existence can make them happy and happy. Kano believes that the needs that satisfy them make customers happy and excited are not expressed by the customer and is not known to the manufacturer. But listening to customer voice and paying attention to his hidden needs and desires makes them aware. Therefore, those companies are successful, listening to customer voice, in addition to basic and functional needs, recognize customer motivation needs and meet them in products and services.
Publish Date : 1399/04/30
Creator : (The Chief Executive Officer in the Hand-made Carpet)
Examining factors affecting the decision of Iranian handmade rug importers in the EU
چکیده The main aim of this research is to identify effective factors on the decision of Iranian hand rug importers. This applied research and in terms of the type of data used is qualitative. Research data was collected using interviews with Iranian hand rug importers in the European Union, which were present in Tehran’s twenty-fifth international exhibition of Bachov. The sample method was available and used to determine sample size. Accordingly, 14 Iranian rug importers were interviewed to the European Union, 11 of which were originally European and three Iranian residents. Information analysis was conducted using qualitative content analysis. The results of content analysis led to the identification of 233 primary codes that were classified as 62 selective code. With the review and purification of selective codes, 38 subvert themes were identified, eventually classified as the top five themes. Some indicators had a positive impact and some negative impact on the decision to buy Iranian carpets. Five main themes identified are: “The product, price, distribution, promotion, and environmental factors.” Some of the indicators identified in this research, such as ordering in production, supply quality, negative media space against Iran, the uniqueness of rugs, having a secure business partner in Iran, providing unauthorised international certificates, economic status in the country of destination, etc., have been cited for the first time and from the point of view of importers, demonstrating the distinction of this research with previous research research on carpet marketing. Keywords: Buying import decision, Iranian hand rug, rug marketing, EU, qualitative content analysis
Publish Date : 1397/01/01
Creator : The National Court of the CIA – Muhammad Ghafernia – rare and rare
In the Qur’an, the Qur’an is a reminder of the magic of the earth.
A little over a century of urban rug production.They came by the immigrants who came from Kashan.This time is a short life compared to cities like Kerman, Tabriz, Isfahan, Mashhad and many other cities producing carpets in Iran.But in the short term, that is the same.Like Cecil Edwards before.He saw it, the palm of the mountain.reputation and reputation in terms of texture quality, design and colorThen he turned away.species of species.You who are today,Especially in the production of all the silks, the horn of the other cities has been hijacked and so on.There is a quality and beauty that some cities have been copied from the plot.colors and colors.The carpet.From this city,They call their names.They will do it..
Publish Date : 1404/09/20
Creator : Jafari Darer, PhD student of Iranian Social Affairs Sociology