Identifying the Silk Carpet Entry Strategy to China’s Handed Carpet Market

by: The aim of the study is to identify the Silk Carpet entry strategy to China’s hand-made rug market from 21 experts (the study of hand-made rug cluster). The statistical community of this study consists of experts of hand-made rugs and the National Center of Iranian rugs, and has collected research data through the census. The method of research has been a method of data collection and ranking, and then using the Matrix of applicable strategies and to determine the relative attractiveness of these strategies through the strategy planning matrix. Due to the results of strategy prioritization, the product diversity strategy has the most attractive score and is followed by market penetration through marketing efforts and encouraging measures to encourage and attract customers. So for the successful and long-term arrival of silk carpets to the luxury goods market in China diversifying into products and following those measures from carpets’ government custodians such as Iran’s National Carpet Centre in line with an emphasis on various aspects of the rug, conducting market research by expert and committed individuals, paying attention to the discussion of the branding and celebrities of existing brands, including the actions that are taken into the market as a luxury of China. Key vocabulary: strategy – hand-made rug cluster – Subat- Matrix Strategy Planning Matrix – a quantitative method

Publish Date : 1394/04/01

Creator : HAMID SULEIMANI (DR. BUSINESS ADMINISTRATION) – ADELIAN (MASTER OF THE MBA OF MARKETING ORIENTATION – ISLAMIC FREE UNIVERSITY UNIT OF MEDICAL SCIENCES)

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Our priceless rug is welcome to market.

and in the market. About three decades ago, when I was a student in Kashan, the passage of Kashan was one of the entertainment.‌It was forever and what it was like to see the faithful team.‌Drink and drink tea, and drink.‌Milk sales and maps.‌And the priests and. As if the market is the only driver of the economic wheel or the interface between the manufacturer and consumption.‌It was no longer a place for people to pass and browse and shelter to keep the heat and solar radiation in the hot and cold season as if the market was a way between the cold.‌It was for the city, and we and I were under the roof of the market with that particular architecture.‌They will be comforted and peaceful.‌We arrived.

Publish Date : 1404/12/20

Creator : Guest worker, carpet expert, PhD in Communication Science

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