4 Article found
A NEW MARKETING CONCEPT, CALLED “BRAND-IN-LAW” IN MARKETING LITERATURE, HAS BEEN INTRODUCED TO PREDICT DESIRABLE CHANGES IN POST-TRAUMATIC BEHAVIORS, WHICH GREATLY AFFECT BEHAVIOR. EMOTIONAL ATTACHMENT CONNECTS THE CUSTOMER TO THE BRAND AND WHEN THE ATTACHMENT IS EFFECTIVE, RE-SALE PURCHASES ARE GUARANTEED. THE AIM OF THIS RESEARCH WAS TO FOCUS ON THE IMPACT OF BRAND RECOGNITION VARIABLES, EMOTIONAL-EMOTIONAL AND BENEFICIAL MEMORIES FOR THE USER ON LOYALTY VARIABLES AND COMMITMENT TO THE BRAND BY TAKING INTO ACCOUNT THE INTERMEDIARY VARIABLE OF ATTACHMENT TO THE BRAND. THE STATISTICAL COMMUNITY OF RESEARCH IS A PORTFOLIO OF MAZANDARAN HAND-MADE RUG STORES WHO PARTICIPATED IN THE FOURTH HAND-MADE RUG SALES FESTIVAL, A SAMPLE OF 520 PEOPLE. THIS RESEARCH IS AIMED AT THE PURPOSE, APPLICATION, AND IN TERMS OF INFORMATION IN THEORETICAL LIBRARY AND FIELD DISCUSSIONS USING QUESTIONNAIRES. A RANDOM SAMPLING METHOD IS SIMPLE TO ANALYZE DATA AND RESEARCH HYPOTHESES FROM SPSS SOFTWARE AND AMOS SOFTWARE. THE RESULTS SHOWED THAT BRAND DISRUPTION, USEFULNESS FOR THE USER AND EMOTIONAL MEMORIES, FEELS DIRECT TO BRAND ATTACHMENT. THE DIRECT EFFECT OF THE BRAND WAS ALSO CONFIRMED ON THE COMMITMENT OF THE BRAND. DIRECT ATTACHMENT TO BRAND LOYALTY WAS NOT EFFECTED, BUT IT WAS SHOWN THAT THE BRAND’S ATTACHMENT WAS POSITIVELY INFLUENCED BY THE COMMITMENT TO THE BRAND. KEYWORDS: INTEREST IN BRAND, LOYALTY TO BRAND, COMMITMENT TO BRAND, BRAND RECOGNITION, EMOTIONAL- EMOTIONAL MEMORIES, USEFUL FOR USER
Publish Date : 1396/01/01
Creator : God’s Word is a man
Do you have any magic on earth?
After a century of my orbital carpets in national and international markets, silk-made carpets have always had a name among Iranian art lovers.O you who have a history of grace, culture, and identity.slow the year.It is a lot of people in the mind.The title of art and exquisite works is known.And sometimes they are on the walls.Then, under the roof of a luxurious mansion.Sometimes in the box.For generations.The next one will be remembered.And sometimes like capital.You buy and sell valuable.It will become.
Publish Date : 1405/02/12
Creator : The knowledge of the knowledge of the master.
Carpet as a miniature canvas: A fresh narrative of Iranian rug with Iran’s Sinai Race
"The sense of curiosity and pleasure that exists in the touch of handmade rugs and living with it is far more and more valuable than watching it." In the year.More recently, the art style of insight.[1]It has attracted me more than anything else, which is why in cyberspace and the internet, it is always new.Follow the news about this style.About two years ago, when reviewing the artists’ pages of this area, I filmed Alex Gray.[2]I was sitting next to the carpet.with a map.In the same post, the name of the creator was mentioned:Sinai Iran.Race.. [1]- Visionary Art [2]from known.It was made.Best and most influential face.The art of vision.
Publish Date : 1404/06/20
Creator : Saeed Fishing, researcher of Iranian art and hand-made rug
The story of my life and the love of the rug, the beginning of an unwanted love
I’m Ala Abdelhamdi, a baffling from childhood, in the rural heart of the province of Ilam, my life was tied to the colors and roles of the hands of local woven. My interest in the carpet, but the beginning was bitter and sad.At age 12, I lost my father. To escape grief, I sought refuge in a carpet workshop that one of his family’s women ran. There, there was a world of girls who created flowers with their magical fingers. But, because of the little age, I could only vacuum and gather the workshop.Every day I looked at those beautiful flowers on the carpet and I was skilled at the deceased. This regret became my motor.
Publish Date : 1404/12/20
Creator : Abd al-Madiq al-Madiq, al-Baqir and the University Teacher