4 Article found
Identifying the Silk Carpet Entry Strategy to China’s Handed Carpet Market
by: The aim of the study is to identify the Silk Carpet entry strategy to China’s hand-made rug market from 21 experts (the study of hand-made rug cluster). The statistical community of this study consists of experts of hand-made rugs and the National Center of Iranian rugs, and has collected research data through the census. The method of research has been a method of data collection and ranking, and then using the Matrix of applicable strategies and to determine the relative attractiveness of these strategies through the strategy planning matrix. Due to the results of strategy prioritization, the product diversity strategy has the most attractive score and is followed by market penetration through marketing efforts and encouraging measures to encourage and attract customers. So for the successful and long-term arrival of silk carpets to the luxury goods market in China diversifying into products and following those measures from carpets’ government custodians such as Iran’s National Carpet Centre in line with an emphasis on various aspects of the rug, conducting market research by expert and committed individuals, paying attention to the discussion of the branding and celebrities of existing brands, including the actions that are taken into the market as a luxury of China. Key vocabulary: strategy – hand-made rug cluster – Subat- Matrix Strategy Planning Matrix – a quantitative method
Publish Date : 1394/04/01
Creator : HAMID SULEIMANI (DR. BUSINESS ADMINISTRATION) – ADELIAN (MASTER OF THE MBA OF MARKETING ORIENTATION – ISLAMIC FREE UNIVERSITY UNIT OF MEDICAL SCIENCES)
IntroductionIn contemporary society, critique of an essential tool for dealing with complexityThe growing arts has become today’s art because of its characteristics.like the foundation.Discipline, identity rethink, addressing social issues, passing through style.Science and beauty.Classical Biology, concept.Main and pluralism in form, matter and meaning, constantly new dimensions.You are.And every day, it will be complicated.It's more.It will become. In the lack of cash.Many, many layers.FormsCognitive, beautiful.Cognitive, intellectual and social works of contemporary art.And that is what it does.It can lead to understanding, denying and even exclusion of art from the audience, so artistic critique transcends a purely descriptive role or value.It has become an analytical and interpretive paradigm that is capable of layering.Multiple Beauty.Cognitive, social and context.To reveal the works of art and to the possibility of deep understanding.More than that.And he made it easy for him to do it.He moved to the understanding of contemporary art..
Publish Date : 1404/06/20
Creator : Mehdi Farmer | Professor of Art Research Department of University Teacher Training
Review of Iranian rug value in global markets
A special conversation with Ali Maryam and Ali Bradbar, Iranian rug activists in international space The Iranian hand-made rug market does notIt can only be read with numbers and charts; this market is the result of the intersection of experience, trust, narrative and decision.«value.»You should listen to the voices that make the market from the heart of the profession.I have experienced myself.Those who are familiar with the logic of the global economy and with the layer.Hidden Cultures and MeaningsThis number is an attempt to hear these sounds; the narrative of two different paths in two different geographies, but with concern.Common: Rereading Iranian rug value in the contemporary market.
Publish Date : 1404/12/20
Creator : The knowledge of the knowledge of the master.
In the Qur’an, the Qur’an is a reminder of the magic of the earth.
A little over a century of urban rug production.They came by the immigrants who came from Kashan.This time is a short life compared to cities like Kerman, Tabriz, Isfahan, Mashhad and many other cities producing carpets in Iran.But in the short term, that is the same.Like Cecil Edwards before.He saw it, the palm of the mountain.reputation and reputation in terms of texture quality, design and colorThen he turned away.species of species.You who are today,Especially in the production of all the silks, the horn of the other cities has been hijacked and so on.There is a quality and beauty that some cities have been copied from the plot.colors and colors.The carpet.From this city,They call their names.They will do it..
Publish Date : 1404/09/20
Creator : Jafari Darer, PhD student of Iranian Social Affairs Sociology