In the third edition of the Journal of Handbayev in the Part of the “Surely Eyes,” this time we moved to Mohammadjudyan, the young and highly sought-after director of Iran’s Carpet Museum; a manager born of 1367 who has taken a background in adult education management and tourism development, two years ago leading one of Iran’s most important handmade rug identity centers, Iran’s Museum of Iranian carpets..

Unlike many Iranian hand-made rug managers, Mohammadjud has launched its path not from the market and texture and coloring, but from the angle of management, education and tourism, but this different look, today at the Iranian rug museum has taken a new approach that focuses on the correct transfer of concepts, rebirth and the creation of dynamic cultural flows..

At the beginning of entering the museum, he says he did not have deep specialized knowledge of handmade rugs, but during the two years, by participating in all the specialized courses of the museum, from traditional texture and design to digital design, coloring and restoration, he said, he tried to start from an angle of view of an artman and become an informed manager. However, it emphasises that in the specialized affairs of Iranian hand-made rugs and, depending on the experience and science of experts, it has played its role as a system builder and facilitator..

Image 1: Muhammed Slow, Head of Iranian Museum

Reviewing a forgotten history and the role of today’s museum.

Mohammadjudshanlow begins his narrative of looking at Iranian handmade rugs by referring to an article of the Mehr of the 1357; an article published a few months after the establishment of the Iranian carpet museum in the journal “accessed” and stated that Iran’s hand-made rug, after oil, has the largest share of country’s exports, but unfortunately it is down. And he goes to the right thing.And: The downward trend of hand-made rug exports is not the phenomenon of today; it has begun for decades.

This analysis has a clear result for him.And:

In a world where competitors can mimic the way of texture or raw materials of Iranian handmade rugs, Iran’s only sustainable competitive advantage is “exclusive,” something that is not copyable..

In his belief, if the Iranian handmade rug is supposed to restore its true place, this originality must be reprocessed, preserved and reproduced; and where it is properly held, the Museum of Iranian rugs.

He sees the museum as “the most original, civilization and culture of Iran,” not only the location of multi-tasking, but also the center of the transfer of an identity..

Image 2: A view of the interior of the Iranian rug museum

Missions and Values of the Iranian Carpet Museum

According to the head of Iran’s Carpet Museum, the museum’s main missions are based on three axes.And:

Preserving the valuable works of the ancients and transferring it to the next generation:

The heart of the museum’s mission is to protect the legacy that made the identity of Iranian handmade rugs and needs specialized care today..

From the museum’s own architecture and structure:

The foundation of the Iranian Museum is itself part of history. Over the past two years, he has placed the restoration of green spaces, the revival of the old ponds and the collection of markets around the museum as a priority to bring the museum’s visual quality closer to its originality..

Creating continuous cultural current:

The regular holding of artistic, cultural and educational events, familiar tours for children and adolescents, and the production of content for the younger generation of the most important actions of the course..
According to him, the museum must be alive and dynamic, and the conversation is underway.

Alongside these, routine but vital activities such as conservation, restoration, research, regulation of specialized library tanks and maintenance are also more closely followed..

Operational plans and forward horizons

Mohammad Johannalow sees future plans as a combination of the last two years and new development plans.And:

• Repair and protect the museum building in the internal and external sectors
• Revisions and improvements.
• Use digital technologies to display the impact and provide data from works
• Investing in education and communication with the child and adolescent generation to promote Iranian rug culture
• Creating sustainable management systems that keep the museum’s cycle alive even after changes.

His vision of the future is based on the “lowest possibilities and the best output,” a management principle that has been good at the museum in recent years..

Iranian rug museum landscape

Mohammadjudyan believes that Iranian carpets are the most important asset and the only sustainable competitive advantage of Iran in today’s world; the advantage that is neither imitateable nor alternative..

He considers Iran’s rug museum as the main center of protecting and promoting this authenticity, and believes that if this message is properly transmitted to the world, Iranian handmade rug can regain its rightful place internationally..

At the end of the day, he expresses gratitude for the accompanying of all museum units, from museum, trustee and property and protection to educational, service and office units, that no action without collective cooperation is possible; and the vision of future courses of the museum summarifies such a way.And:

Preservation of originality, preservation of heritage, and building a sustainable path to the introduction of Iranian handmade carpets to today’s generation and tomorrow..