The story of career path.‌I wish the young Iranian carpet market activists.

Sometimes career path.‌Adam.‌From the same point.‌You start.‌Not thinking.‌They did, but the future.‌They take them.‌Make it..

Sometimes career path.‌Adam.‌From the same point.‌You start.‌Not thinking.‌They did, but the future.‌They take them.‌Make it..

Massoud wished, born 1368 in Isfahan, began his study in the art of the beautiful arts of Isfahan City, where his focus was on success in the graphics field and struggled with seriousness.‌She was interested.‌In the image, design and visual communication, he leads him to continue the path in this area.‌He gave, but the fate of education.‌It was different and entered the University of Isfahan art in hand-made rugs.

After four years of education in this field, your scientific path is complete.‌Further, at the Master's degree, at Tehran University, he chose the field of hand-made rug research, where he looked at Iranian rug from an applied art to a research, economic and cultural field..Now as a member of the young generation active in this area, after 10 years of continuous activity in Tehran’s rug market, it has a brand that is due to a clear and consistent approach to the principles of trust, as a sure name in providing and selling carpets.‌The original Iranians are known.‌It will become.

Massoud wishes at the beginning of the University of Isfahan Art, facing the new world of Iranian handmade carpets.‌It was a world that first became unfamiliar and far away from the favorite path.‌It was, but the more advanced in its historical, technical and cultural details, the complexity of the complexity.‌and capacity.‌Deep doors understood this art better..

The practical experience of producing small rugs.‌To order an organization, point.‌A determination.‌He was the recipient of his school, where he knew that the hand rug was the product he had.‌It can be defined and designed based on the need of the audience..

Image 1: I wish.

The real milestone was when, during the Master's era, it was present for participating in a specialized seminar in Tehran's rug market.‌In the midst of the atmosphere.‌The market’s traditional revenue felt the difference in its artistic look with the mainstream market.‌Traditional experience came, but he entered with an analytical mind focusing on branding..

Unlike many who threaten the market space for the new person.‌enter.‌They know that situation is an opportunity.‌It was able to enter intelligently and build a career path.‌He uses himself..In the same seminar, he used his graphic knowledge and designed for his own business card, which is not just a simple introduction, but a statement.‌One of his abilities was advertising, branding and marketing.‌And the same ones.‌He played a place between the market activists and introduced himself as a person he was doing.‌It can be used to market professionals.‌O you!‌Most of their products helped, the result of this bold action was the offer of cooperation from a few hand-made rug activists, and this was the result of this bold move.‌His practical entry into the Iranian rug market began..

A few years ago, he worked as a graphist and photographer for large hand-made rug merchants, this period was not merely a service partnership; a real university in deep recognition of reality.‌Iranian rugs, from close to warehouses, style.‌texture areas, customer tastes and price practices.‌The same experience changed his look from purely visual design to understanding the market structure at the same time that sparked the spark.‌Create a model.‌Independent work was formed in his mind, a model that did not mimic traditional markets, but a response to weakness.‌It is it..

Instead of directly entering production, sales and marketing, he believed that sales, real recognition of the product and the need of the market.‌and before it.‌In order to enter heavy capital in production, he must recognize the pulse of demand. this conscious choice later became his main strength..

In the face of the traditional market, with reality.‌faces.‌Looking at sales, price.‌Investing.‌In other words, sales.‌Non-Iranian rugs called Iranian rugs, fully traditional sales and no use of new digital tools, the distance between the seller and the final customer, and ... he and his partner.‌Since his career in the market, he decided to stand at the point of weakness in the market and make it an advantage..

And that is how the brand of the palms.‌The original styles of tribes and villages of Iran were created.

Image 2: A view of the croup.

They created a series of things.:

• Setting Internet sales along with in-store sales in the gallery
• Full transparency at price.‌Pricing: The same price announcement on Instagram’s social networks, web‌Site and gallery, without chin‌Hidden woman or price.‌variable..
• Providing accurate and thorough information about each rug; from the texture area to the feature‌Technical and physical condition of the rug.‌They are..
• The narrative.‌Rather than just selling; introducing carpets in real decoration, professional photography.‌O you and the story behind every plot..
• Focus on the specific target market; the young generation and the middle class who are interested in incorporating modern decor with the original rug..
• Creating a quiet, specialized and informed space for choice; avoiding traditional market speculation and providing enough time to decide.‌Measured..
• Services Beyond the Common Standard in the Market as Capital‌Investing in trust, such as the possibility of a rug at home, the issuance of a birth certificate for each rug, specialist advice before and when shopping for customers, after-sales service and a return guarantee of goods.

Image 3: A view of the constellation.

He wants and wants his partner to do exactly.‌They built the market needed it, but they didn’t define it correctly, while many activists complain of the lack of trust in the market.‌They decided to turn trust into the central point of their model, not against the customer, but rather to impose, but to guide and create awareness..

The success of this path is a simple but profound principle: listening to the customer..Knowing his real needs, understanding his taste.‌He is respectful of his choice and transparency in all stages of buying it.‌Instead of unsafe or hidden competition.‌Work towards healthy competition and career.‌They moved, competitively based on the quality of narrative, quality of service and honesty in providing information..

In a marketplace many of which are disappointed, he and his team are professional.‌O you!‌By relying on analysis, human communication and transparency, he was able to create a sustainable model that was not based on sales volume but on the quality of communication..year of year.‌Later, they even heard the language of some of the old marketers, that the hand-made rug market in such a way.‌You need to sell and provide services, and sooner or later, these feedbacks are signs.‌It was an impact that the new and young generation, like Massoud, had been able to accommodate the traditional Iranian rug market..

Massoud’s story shows hope as a new generation that has no family background in this profession.‌Entering a traditional area does not necessarily mean repeating the rules of the past.‌From the heart of the traditional market, the new way.‌He said, “The way to fix it instead of war with the market, he proved to be weak.‌Look closely, if you listen to the customer and if you are transparent, even in hard times.‌The most conditions are.‌Ability to build, grow and influence..

He believes that the Iranian handmade rug, if introduced correctly, still remains.‌It can maintain its cultural and economic position, and this retention, not by slogans, but by the work of the profession.‌O, honesty and real understanding of the market may be.

This narrative is not just the story of a career path; the narrative of transforming an academic interest into a professional look.‌It is O..A tale of courage in the design of the business card and entering the unknown market to make the model you are doing today.‌It can be a model for redefinition of value in Iranian handmade rugs in the world..

Image 4: A view of the depth of the constellation.