چکیده THE GREEN SUPPLY CHAIN COMBINES ENVIRONMENTAL CONCERNS WITH THE CONCEPT OF SUPPLY CHAIN THROUGH IMPROVING COOPERATION AND COORDINATION OF SUPPLY CHAIN MEMBERS. THE AIM OF THIS RESEARCH IS TO PROVIDE GREEN SUPPLY CHAIN DRIVERS IN THE ART OF THE HAND-MADE RUG INDUSTRY. THE STATISTICAL COMMUNITY OF THIS RESEARCH HAS BEEN SELECTED IN THE FIRST PHASE OF EXPERTS IN THE HAND-MADE RUG INDUSTRY AND IN THE SECOND PHASE OF THE SUPPLY CHAIN MEMBERS OF THE RUG INDUSTRY: SUPPLIERS OF RAW MATERIALS, VENDORS, MANUFACTURERS AND COLOURS. FIRST, USING THE FIRST EXPERTS TEAM, OF THE 34 VARIABLES LISTED IN THE 17 ITEM QUESTIONNAIRE AS THE MAIN DRIVERS OF THE GREEN SUPPLY CHAIN IN THE HAND-MADE RUG INDUSTRY. ANOTHER QUESTIONNAIRE WAS THEN DISTRIBUTED AMONG THE SUPPLY CHAIN MEMBERS AND, USING THE EXPLORATORY FACTOR ANALYSIS, FACTORS 5. USING THE AHP METHOD, EACH FACTOR’S PRIORITY RATE IS TO MOVE TOWARDS THE SUPPLY CHAIN IN THE HAND-MADE RUG INDUSTRY: INFORMATION, REGULATIONS, COMPETITION, LOGISTICS AND MARKETING. AT THE END OF THE PRE-EMINENCY, INCLUDING THE USE OF INFORMATION TECHNOLOGIES, ATTENTION TO GOVERNMENT STANDARDS, GREATER COOPERATION WITH COMPETITORS AND MORE COOPERATION AT THE SUPPLY CHAIN LEVEL IS ESSENTIAL TO IMPROVING ENVIRONMENTAL PERFORMANCE. KEYWORDS: HANDMADE RUG, GREEN SUPPLY CHAIN, GREEN SUPPLY CHAIN DRIVERS ... Read more

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